
Brand Gems
Brand Gems is a podcast that explores the story behind amazing people, products, and organizations and the “little things”, the marketing gems, that made all the difference in their success. Listen to Brand Gems to find inspiration and lessons to help you with your personal, professional, and entrepreneurial endeavors. Brand Gems host, Andrea Wade, is a business consultant, marketing strategist and brand architect who helps businesses, executives, and entrepreneurs identify new opportunities for their product, service, and expertise.
Episodes
16 episodes
15. Slutty Vegan's Path to Millions
What you don’t know doesn’t have to block your path to success. In this episode we highlight the path of Pinky Cole, entrepreneur, philanthropist, and author. She made a few pivots before launching the restaurant Slutty Vegan. She didn’t hesita...
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11:32

14. The Power of the Pivot
The one thing that is absolutely certain in this world is change. No one could have predicted the pandemic and now the entire world is adjusting. This episode explores why the ability to pivot is essential. If you think about your work life in ...
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12:23

13. Chip and Joanna Gaines: The Simple Idea Behind The Magnolia Empire
Chip and Joanna Gaines took a simple belief and built it into an empire. Simple doesn’t mean easy, and no doubt Chip and Joanna have worked hard. What started as a local business has grown into a global brand worth millions. This episode ...
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11:30

12: Rihanna: Island Girl to Global Billionaire
Robyn Rihanna Fenty was doing pretty well in the competitive music business but she decided to diversify. This episode highlights how the superstar leveraged her fame to build a portfolio of brands that helped elevate her to billionaire status....
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13:58

11: LeBron James: His Decisions for the Long Game
LeBron James may be known as the world’s greatest basketball player but he is also a savvy businessman. This episode highlights the decisions LeBron James has made, and how they have helped him achieve billionaire status and positioned him to m...
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15:38

10. Brand Gems for the New Year
With the new year comes big plans and dreams. This episode recommends 3 areas of focus that will help you in general as you transition into the new year, a new quarter, or whenever you seek inspiration to begin a new phase. No matte...
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8:44

9. Surviving Layoffs Part 2: Finding Your Next Opportunity
In the last episode we discussed strategies to address the financial, emotional and physical aspects of layoffs. In this episode we address the professional aspects. Although the tendency might be to “jump right in” and start job searchin...
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15:25

8. Surviving Layoffs
This is a special episode of Brand Gems about Surviving Layoffs. I’ve been through layoffs on a few occasions due to various reasons and I know how hard it can be. My experience and what I learned can be helpful and so this episode is d...
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19:32
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7. Starting With The End In Mind
If you have an idea of where you are going, then it is possible to figure out how to get there. The key is to have a destination (goal) to guide your actions. Many successful people are able to achieve greatness because they are clear on where ...
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16:22

6. Playing Against Type
Every entrepreneur didn’t necessarily set out to be an entrepreneur. Sometimes their product or service may have evolved from a personal need or desire. Where some sit back and complain about what is missing or not working, others are dri...
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16:34

5. Curiosity As A Roadmap
As kids we start out being curious about everything. As we get older, this curiosity is tamed and we choose the known paths. When it comes to our career, we start narrowing our focus so that we can build our plan. If that plan doesn’t turn out ...
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12:39

4. Failure As An Exercise for Success
Many of us view failure negatively and “failing” can cause disappointment, sadness, and possibly depression. We hesitate to try new things or new ways of doing things because immediate success isn’t guaranteed. Spanx, the billion dollar s...
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15:10

3. Authenticity as a Competitive Advantage
We are living in a world where being your true self in all situations and environments is something that is rare. Instead of saying or doing what we really mean or feel, we may behave in a manner to fit in. This might make us uncomfortable but ...
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12:13

2. The Power and The Pain of New
Why do we embrace new “stuff” but fear new experiences? In business and in life, great things usually await once we venture into “new” territory. This week dives into the two sides of new and encourages you to embrace the feeling of vuln...
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12:16
